National Geographic Special : The Lost Species of Exhibitions
I am on booth duty again, for the 2nd largest IT company in the world. The solution I am promoting is for the enterprise market, hence we are unlikely to find any prospect customers here. In other words my company sacrifice my time to appease our co-exhibition partners. To stop myself from slitting my own throat out of boredom I devised a game, “Name that Species” (normally played after being bored with “spot the babe”). The object of the game is to classify as many people as possible. Here is some of the group of people you would always find in any exhibition:
Souvenir hunter: Hunters of the 21 Century. They attend exhibitions with the sole purpose to collect as many free souvenirs as possible. The experience hunters will usually zero-in on companies who are renowned for premium items. Normally hunting in packs, the souvenir hunter will collectively work together to wipe out any exhibition booths that are foolish enough to announce that free gifts are available. These elite hunters are normally young executives, engineers, aging secretaries, or low ranking officers, who have very little interest in the expo itself. Hunters who are born without any shame are absorbed in a pariah caste known as the “Berserker Souvenir Hunter”. These hunters do not limit themselves to expo booths only. They are normally found in seminar talks where the gifts are few but deem to be of a higher value. Normally faced with a daunting task of answering a few questions, the Berserker Souvenir Hunter are completely at home when gifts are offered on a first come first serve basis. Entering into a berserker rage they are able to run to the stage at blinding speeds fending of would be hunters with their elbows and shirt pulling techniques. Armed with a paper bag and a very sharp senses, these hunters prey on the weak and inexperience exhibitors shouting their favorite battle cry “Got free gift ah?”.
Techie Junkie : These guys are holders of useless information. They approach exhibitors on the pretense of wanting to know more about the product or solution exhibited. Once the bait has been taken, the Techie Junkie will then overwhelm the inexperience exhibitor by flooding him with jargon and useless technical specifications he most likely gathered from past exhibitions brochures or the internet. When challenged, the Techie Junkie will resort to one of their offensive techniques known as “Ask a Stupid queStion?” or ASS for short. ASS technique have many variation ranging from ASS on irrelevant matrices to ASS on irrelevant jargons. The budding Techie Junkie wannabe know as the Techie Junkie Neubie, approach exhibition booths with the intent of knowing as much as possible about a product. Often leeching on to the exhibitors, the Techie Junkie Nubie will ask as many questions there is to ask, from the features of the product to the colour of the product inventors pajamas. The dream of every Techie Junkie Nubie is to one day stun an exhibitor with such an insightful statement that will force the exhibitor to resign from his job and become a monk.
Supersalesman : Sales people through and through, they go to exhibitions not to increase their understanding on the products but to sell their own products. Their key targets are normally the exhibitors, cause they know that the exhibitors are train to be nice to the customers. They call it networking. I call it annoying.
Card Collector: There is a new breed of species cropping up at the exhibition hall recently. They are people who go around exhibition booths collecting business cards. Normally a very pretty girl, who will scout for business cards left on tables and booths. They will then take one without even stopping to talk to you. They don’t ask any questions. They don’t take any brochures. They just take your business cards. For the over-“perasan” exhibitor like me, I assume that they think I am cute and they want to get to know me better. So I patiently wait for an anonymous phone call stating how good I look holding the Transmogifier Model 314-txxz. Reality hits me when I get back to work and find hundreds of spam filling up my office e-mail.
Brochure Poacher: These are the least evolved of all the species found in an exhibition. Very similar to the Souvenir Hunter, except they hunt for brochures. All kinds of brochure. These are the most common among all the species. I admit I am a brochure Poacher myself. I go to exhibition collecting brochure with the intention to read it when I get back. But I never read them. One day during some spring cleaning session they will eventually find their way into the dustbin.
As you can see, there is an entire ecosystem waiting to be explored in every exhibition. Explorers like ourselves dedicate our lives discovering new and evolving species in their natural habitat. If you would like to make a donation to support our activities please do not hesitate to contact me at my e-mail address. With that, I wish all would be explorers “Got free gift ah?"
